A coaching group I am a member of recently embarked on a marketing challenge - working through a new marketing system each week for 10 weeks. While we delved into tips for more comprehensive and targeted marketing approaches, the real success came from a simple principle: taking action.
As coaches, we're not immune to "paralysis by analysis." We get stuck, just like our clients. The key to breaking free? Do something. Anything. And don't aim for perfection.
You've heard it before, but it's worth repeating: Perfection is the enemy of progress. In the words of Michael Jordan, "Just Do It." Action triggers motivation and momentum, it doesn't work the other way around.
For almost 3 months, I witnessed fellow coaches stepping out of their comfort zones, producing marketing plans that resonated with their own target clients. Without the challenge and mutual accountability, potential clients may not have ever heard of these amazing fitness businesses.
Apply this to your health and fitness goals:
- Stop waiting for the perfect time. The best time to start is always right now.
- Stop delaying until you find the perfect workout. A few squats and push-ups will suffice for today.
- Don't stress over others' opinions. If my fellow coaches did, they would've missed opportunities to inspire and help people.
If you're feeling stuck or struggling, take one small action each day. The momentum and sense of accomplishment will astound you.
Yours in health and fitness,
Chris
